Our Story

Our footprints exist in some of the pillar sectors of Indian digital media and technology


  • We began our journey with Way2SMS, the first free SMS web portal in the country, which acquired millions of consumer base in India.


  • We acquired 160by2 and became the market leader with 95% share in the p2p messaging segment in India.

  • With user base acquired through our b2c products, we forayed into data-driven digital marketing services.


  • Finding massive scope in Indian vernacular internet market, we launched Way2News app, which is now India's no.1 short news app.


  • Acquired FindYogi to get deeper insights and understanding of Indian online audiences.


  • We developed Way2target, an ad platform with programmatic capabilities, which is helping over 1000s of B2B and B2C brands across the country.


  • We entered the market of customer loyalty services with Way2Money, the app which enables customer loyalty between merchants & consumers.

  • We innovated TruePush, a free forever push notification platform.

  • We setup Essex India, a tech-enabled, transparent and professional Realty service, which is adding tremendous value to every stakeholder involved.


  • By resolving identities of around 100 million Indian audiences across the digital ecosystem, we launched Digitalkites, providing world-class Data-onboarding solutions.

And, it's just the beginning


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